What is it about human nature that makes us want to solve big problems with big solutions. If the solution isn’t complicated, difficult and insanely expensive – it can’t possibly work.
Rory Sutherland, spoke at a TED event about “Sweating the Small Stuff” (guess where I got my title from). He said that the EuroStar, the train that takes you from London to Paris, wanted to improve the customer experience. They gave it to a team of engineers to solve, of which, they came up with a massively complex solution which would shave off a little more than 30 minutes from the 3.25 hour journey. This was to the tune of 6 billion pounds, approx. 9 billion US dollars. What Sutherland suggests is that instead of shortening the duration of the trip (which by the way is the only portion of train transportation which isn’t crap), you could hire all the world’s top male and female supermodels and have them hand out Chateau Petrus. Er, people would beg the train be slowed down AND you’d still have 5 billion left in change.
The moral of the story is that we all try to solve life’s big problems with massive solutions, when in many cases simple solutions will do far more and cost far less. I have spent the last 2 years of my life perfecting the procedures at TurnKey. We do an excellent job at bringing a bewildered first-time homebuyer and making them an educated homeowner. However, what are the SMALL solutions that would impact the customer? What are the “big red button” solutions where we can make real estate finance stupid-simple/stupid-cool/stupid-fun.
This is our mission. Business as un-usual. Sweating the small stuff.